Welcome!

My name is Guilherme Ramos. I am currently an Assistant Professor of Marketing at the Rochester Institute of Technology - Saunders College of Business. Previously, I was a postdoctoral research scholar at Vanderbilt University.

My primary research area is consumer psychology. I investigate how consumers and brands navigate pressing societal challenges. My research can be divided into two streams. In the first, I explore the intersections between political polarization and marketing, focusing on understanding (i) how marketing tools can reduce political polarization and (ii) how political polarization shapes consumer behavior. In the second stream, I investigate how inattention to relevant attributes and information can lead consumers to make sub-optimal judgments and decisions from a societal standpoint in contexts such as climate change, public health, and social inequality.

I earned my Ph.D. in Business Administration (Behavioral and Decision Sciences) from FGV/EBAPE in Brazil, with a visiting appointment at the Psychology Department of the University of Colorado Boulder. I also hold an M.Sc. at FGV/EBAPE and a B.Sc. in Economics at FGV/EPGE.

On a personal note, I was born and raised in Rio de Janeiro, Brazil. Like many cariocas (people born in Rio), I am passionate about soccer, samba, and food, especially when shared with others.